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What's Important to Know

There are four primary principles for direct mail success.

     1.  The quality of the list. Is it 
          accurate?
     2.  The design of the graphics
          carrier.  Will it be opened?
     3.  Copywriting.  Is it
          compelling?
     4.  The offer.  Is it appropriate 
          for your target audience?

Each of these elements, done well, will enhance the ROI of a direct mail effort.  Done poorly, any of these elements could sink the effort.


Direct Mail Solutions

What Makes a Direct Mail Campaign a Success?

If you talk to 20 copywriters you might get 3 or 4 different answers.  Our answer is that list quality is crucial to the success of any direct mail effort.  Think about it.  Direct mail is has a proven track record over a very long period of time because it has the ability to focus on a specific target audience.  How well you target that audience depends on how good your list is.

Other Factors for Successful Direct Mail

The second biggest factor in success or failure of a direct mail effort is the graphic design used to convey the message.  Are they eye catching?  Do they command attention?  Will the graphics appeal to the target audience?

Closely related to the graphic design is copy.  Is the message interesting to the target audience?  Is there a call to action?  Is the copy clear and concise?

At England & Company we understand the value of campaign planning for direct mail.  Our team researches each step of the process to provide targeted lists, outstanding graphic design, and impact copy.  Call us today for a free consultation with one of our experts.

Marketing Consultants & Graphic Designers based in Charlotte, NC ... serving North Carolina, South Carolina, Georgia, Alabama, Tennessee, Florida and Mississippi.
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